B2B branding in emerging markets : a sustainability perspective
Year of publication: |
2015
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Authors: | Sheth, Jagdish N. ; Sinha, Mona |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 51.2015, p. 79-88
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Subject: | Emerging markets | B2B branding | Corporate reputation | Sustainability marketing | Stakeholder orientation | Case study | Markenführung | Brand management | Schwellenländer | Emerging economies | Stakeholder | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Firmenimage | Corporate Social Responsibility | Corporate social responsibility |
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