Multiple stakeholders and B2B branding in emerging markets
Year of publication: |
2016
|
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Authors: | Tarnovskaya, Veronika ; Biedenbach, Galina |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 19.2016, 3, p. 287-309
|
Subject: | Emerging markets | Brand value | Stakeholders | B2B branding | Brand strategy | Markenführung | Brand management | Stakeholder | Schwellenländer | Emerging economies | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Markenimage | Brand image | Firmenimage | Corporate reputation |
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