Multiple stakeholders and B2B branding in emerging markets
Veronika Tarnovskaya and Galina Biedenbach
| Year of publication: |
2016
|
|---|---|
| Authors: | Tarnovskaya, Veronika ; Biedenbach, Galina |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 19.2016, 3, p. 287-309
|
| Subject: | Emerging markets | Brand value | Stakeholders | B2B branding | Brand strategy | Markenführung | Brand management | Stakeholder | Schwellenländer | Emerging economies | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Markenimage | Brand image | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-06-2015-0051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011598472