B2B customer insight : the proven path to growth
by John Barrett
| Year of publication: |
c 2012
|
|---|---|
| Authors: | Barrett, John |
| Publisher: |
Charlotte, NC : Information Age Publ. |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Kundenzufriedenheit | Customer satisfaction | Marktforschung | Market research |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 105 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references The three threats to growth -- Value : the engine of growth -- Gaining customer insight -- Critical questions -- Pmg customer insight learnings -- Normative results -- Achieving growth through customer insight. |
| ISBN: | 978-1-61735-986-6 ; 978-1-61735-987-3 ; 978-1-61735-988-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009660225