B2B digital content marketing in uncertain situations : a systematic review
Shahrzad Yaghtin, Hossein Safarzadeh and Mehdi Karimi Zand
| Year of publication: |
2022
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|---|---|
| Authors: | Yaghtin, Shahrzad ; Safarzadeh, Hossein ; Zand, Mehdi Karimi |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 9, p. 1852-1866
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| Subject: | B2B digital content marketing | Coronavirus pandemic | COVID-19 crisis | Digital content | Industrial marketing | Uncertain situations | Uncertainty | Coronavirus | B-to-B-Marketing | Business-to-business marketing | Digitale Güter | Digital goods | Content Management | Content management | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-03-2021-0174 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013401990