Balanced scorecard for entrepreneurial strategic marketing in Colombia
Year of publication: |
2013
|
---|---|
Authors: | Garcia, Santiago ; Sanabria, Pedro ; Ospina, Daniel |
Published in: |
Global journal of business research : GJBR. - Hilo, Hawaii : IBFR, ISSN 1931-0277, ZDB-ID 2536575-7. - Vol. 7.2013, 4, p. 47-59
|
Subject: | Entrepreneurship | Entrepreneurship approach | Balanced Scorecard | Balanced scorecard | Marketingmanagement | Marketing management | Wissensintensives Unternehmen | Knowledge-intensive industry | Kolumbien | Colombia |
-
Balanced Scorecard for Entrepreneurial Strategic Marketing In Colombia
García Carvajal, Santiago, (2016)
-
Kumar, Nishant, (2015)
-
The wheel of consumer analysis applied to Colombian entrepreneurs
García Carvajal, Santiago, (2024)
- More ...
-
Balanced scorecard for entrepreneurial strategic marketing in Colombia
Garcia, Santiago, (2013)
-
Balanced Scorecard for Entrepreneurial Strategic Marketing In Colombia
García Carvajal, Santiago, (2016)
-
BALANCED SCORECARD FOR ENTREPRENEURIAL STRATEGIC MARKETING IN COLOMBIA
García, Santiago, (2013)
- More ...