Balancing act : the impact of rational and emotional designs on memorable customer experiences
Year of publication: |
2009
|
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Authors: | Honebein, Peter C. ; Cammarano, Roy F. |
Published in: |
Memorable customer experiences : a research anthology. - Farnham [u.a.] : Gower, ISBN 978-0-566-08868-1. - 2009, p. 121-133
|
Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Rationale Erwartung | Rational expectations |
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