Interaction of normative and predictive expectations in customer satisfaction and emotions
Year of publication: |
2020
|
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Authors: | Meirovich, Gavriel ; Jeon, Myunghee Mindy ; Coleman, Linda Jane |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 8.2020, 2, p. 69-84
|
Subject: | Predictive expectations | Normative expectations | Emotional valence | Arousal | Emotion | Kundenzufriedenheit | Customer satisfaction | Erwartungsbildung | Expectation formation | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model | Rationale Erwartung | Rational expectations |
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