Balancing standardization and adaptation for product performance in international markets: testing the influence of headquarters-subsidiary contact and cooperation
Mohan Subramaniam and Kelly Hewett
| Year of publication: |
2006
|
|---|---|
| Authors: | Subramaniam, Mohan ; Hewett, Kelly |
| Published in: |
International marketing ; Vol. V. - London [u.a.] : SAGE. - 2006, p. 61-82
|
| Subject: | Internationales Marketing | International marketing | Produktmanagement | Product management | Standardisierung | Standardization | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003410817