Strategien der internationalen Produktstandardisierung und -differenzierung
Thomas Kotulla
| Year of publication: |
2012
|
|---|---|
| Authors: | Kotulla, Thomas |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Produktmanagement | Product management | Standardisierung | Standardization | Produktdifferenzierung | Product differentiation | Internationales Marketing | International marketing | Internationales Management | International management | Konsumgüterindustrie | Consumer goods industry | Deutschland | Germany | Multinationales Unternehmen | Produktpolitik | Produktentwicklung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVIII, 300 S graph. Darst. 240 mm x 168 mm, 545 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Berlin, ESCP Europe Wirtschaftshochsch., Diss., 2012 |
| Notes: | 201207 |
| ISBN: | 3-8349-4437-8 ; 978-3-8349-4437-5 ; 978-3-8349-4438-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009622593