Bancassurance in East Asia : cultural impact on customers' cross-buying behaviour
Year of publication: |
2014
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Authors: | Hong, Jung Kee ; Yi, Yu-il |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 19.2014, 3, p. 234-247
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Subject: | bancassurance | Korea and Taiwan | customer behaviour | cross-buying | collectivism | Südkorea | South Korea | Taiwan | Konsumentenverhalten | Consumer behaviour | Finanzdienstleistung | Financial services | Ostasien | East Asia | Beziehungsmarketing | Relationship marketing |
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