The cross-buying effect in a multi-vendor loyalty program in Korea
Year of publication: |
2021
|
---|---|
Authors: | Lee, Seung Min ; Kim, Sang Yong ; Yoo, Shijin ; Song, Tae Ho |
Published in: |
Asian business & management. - Basingstoke : Palgrave Macmillan, ISSN 1476-9328, ZDB-ID 2106083-6. - Vol. 20.2021, 3, p. 339-369
|
Subject: | Cross-buying | Multi-vendor loyalty program | Deal proneness | Spending limit | Brand dispersion index | Korea | Südkorea | South Korea | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
-
A case study of value-added tax issues on customer loyalty programs in Korea
Lee, Namryoung, (2014)
-
Bancassurance in East Asia : cultural impact on customers' cross-buying behaviour
Hong, Jung Kee, (2014)
-
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda, (2021)
- More ...
-
Kim, Molan, (2021)
-
Song, Tae Ho, (2016)
-
Ko, Woo Li, (2020)
- More ...