Bank marketing for the 90s : new ideas from 55 of the best marketers in banking
Year of publication: |
1991 ; 1. [Dr.]
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Authors: | Wright, Don |
Publisher: |
New York [u.a.] : Wiley |
Subject: | Marketing | Bank | Aufsatzsammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Bankmarketing vor neuen Aufgaben
Kolbeck, Rosemarie, (1992)
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Building a financial services marketing plan : working plans for product and segment marketing
(1989)
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King, Stephen, (1988)
- More ...
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Bank marketing for the 90s : new ideas from 55 of the best marketers in banking
Wright, Don, (1991)
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Wright, Don, (1985)
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Wright, Don, (1987)
- More ...