Marketing financial products & services : a handbook of consumer and institutional marketing strategies and critical issues
Year of publication: |
1988
|
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Other Persons: | King, Stephen (contributor) |
Publisher: |
Chicago, Ill. : Probus Publ. |
Subject: | Marketing | Bank | Aufsatzsammlung |
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Bankmarketing vor neuen Aufgaben
Kolbeck, Rosemarie, (1992)
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Bank marketing for the 90s : new ideas from 55 of the best marketers in banking
Wright, Don, (1991)
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Building a financial services marketing plan : working plans for product and segment marketing
(1989)
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Eichberger, Jürgen, (1994)
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A Taxonomy of Optimal Ownership and Management Regimes
King, Stephen, (2002)
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Social Media use and value creation in the digital landscape : a dynamic-capabilities perspective
Garrido-Moreno, Aurora, (2020)
- More ...