Bank marketing investments and bank performance
Donald J. Mullineaux; Mark K. Pyles
Year of publication: |
2010
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Authors: | Mullineaux, Donald J. ; Pyles, Mark K. |
Published in: |
Journal of financial economic policy. - Bingley : Emerald, ISSN 1757-6385, ZDB-ID 25272226. - Vol. 2.2010, 4, p. 326-345
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