Consumer-based brand equity : a cross-cultural perspective
Myria Ioannou and Olga Rusu
| Year of publication: |
2012
|
|---|---|
| Authors: | Ioannou, Myria ; Rusu, Olga |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 18.2012, 3, p. 344-360
|
| Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Interkulturelles Management | Cross-cultural management | Kulturelle Identität | Cultural identity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621068