Banking on the youth: the case for finer segmentation of the youth market
Year of publication: |
2010
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Authors: | Foscht, Thomas ; III, Cesar Maloles ; Schloffer, Judith ; Chia, Swee-Lim ; Sinha, Indrajit Jay |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 22534994. - Vol. 11.2010, 4 (23.11.), p. 264-277
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