Banking on the youth : the case for finer segmentation of the youth market
Thomas Foscht, Cesar Maloles, Judith Schloffer, Swee-Lim Chia and Indrajit "Jay" Sinha
| Year of publication: |
2010
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|---|---|
| Authors: | Foscht, Thomas ; Maloles, Cesar ; Schloffer, Judith ; Chia, Swee-lim ; Sinha, Indrajit Jay |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 11.2010, 4, p. 264-276
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| Subject: | Jugendliche | Youth | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Bankmarketing | Bank marketing | Österreich | Austria |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008809040