Banking on the youth : the case for finer segmentation of the youth market
Year of publication: |
2010
|
---|---|
Authors: | Foscht, Thomas ; Maloles, Cesar ; Schloffer, Judith ; Chia, Swee-lim ; Sinha, Indrajit Jay |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 11.2010, 4, p. 264-276
|
Subject: | Jugendliche | Youth | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Bankmarketing | Bank marketing | Österreich | Austria |
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