Banks & Brands
Maurice Pedergnana; Martin Schneider; Stefan Vogler (Hrsg.)
| Alternative title: | Banks und Brands |
|---|---|
| Year of publication: |
2003
|
| Other Persons: | Pedergnana, Maurice (ed.) ; Schneider, Martin (contributor) ; Vogler, Stefan (contributor) |
| Publisher: |
Bern : Haupt |
| Subject: | Markenführung | Brand management | Bank | Bankmarketing | Bank marketing | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 483 S. Ill., graph. Darst. |
|---|---|
| Series: | Branding competence. - Bern : Haupt, ZDB-ID 2121024-X. - Vol. 3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturverz. S. 475 - 483 Enth. 21 Beitr. Pp. : EUR 79.00 |
| ISBN: | 978-3-258-06639-4 ; 3-258-06639-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001763744