Banks, employees and brand promise delivery : customers' analytical perspective
Baby Thomas, G. Rajendran
| Year of publication: |
2019
|
|---|---|
| Authors: | Thomas, Baby ; Rajendran, G. |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 18.2019, 1, p. 42-63
|
| Subject: | organisational commitment | organisational citizenship behaviour | customer satisfaction | brand promise delivery | BPD | revealed perceptions | customers | commercial banks | Chennai | India | Indien | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Bank | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Mitarbeiterbindung | Employee retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2019.099447 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012052225