Banner Advertising as a Customer Retention Tool in Customer Relationship Management
Year of publication: |
2014
|
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Authors: | Manchanda, Puneet ; Dubé, Jean-Pierre ; Goh, Khim Yong ; Chintagunta, Pradeep K. |
Publisher: |
[S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising |
Extent: | 1 Online-Ressource (38 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 2003 erstellt |
Other identifiers: | 10.2139/ssrn.468120 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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