Bargain effectiveness in differentiated store environments : the role of store affect, processing fluency, and store familiarity
Lieve Doucé, Kim Willems, Arjun Chaudhuri
| Year of publication: |
2022
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|---|---|
| Authors: | Doucé, Lieve ; Willems, Kim ; Chaudhuri, Arjun |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 69.2022, p. 1-12
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| Subject: | Merchandise value | Differentiation value | Store atmospherics | Affect | Processing fluency | Approach behaviour | Familiarity | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103085 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013401752