Can a retail environment be simulated by photographs?
Kim Willems, Lieve Doucé and Ann Petermans
| Year of publication: |
2021
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|---|---|
| Authors: | Willems, Kim ; Doucé, Lieve ; Petermans, Ann |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 15/16, p. 1514-1549
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| Subject: | Customer experience | ecological validity | environmental representation medium | satisfaction | store atmospherics | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Ladengestaltung | Store design | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Simulation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2021.1918749 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012802288