Bargain hunting belongers and positive pioneers : key silver market segments in the UK
Year of publication: |
2011
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Authors: | Sudbury, Lynn ; Simcock, Peter |
Published in: |
The silver market phenomenon : marketing and innovation in the aging society. - Berlin : Springer, ISBN 978-3-642-14337-3. - 2011, p. 195-201
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Subject: | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Ältere Menschen | Elderly people | Großbritannien | United Kingdom |
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