Basic marketing : a managerial approach
E. Jerome McCarthy
| Year of publication: |
1978 ; 6. ed.
|
|---|---|
| Authors: | MacCarthy, Edmund Jerome |
| Publisher: |
Homewood, Ill. : Irwin [u.a.] |
| Subject: | Marketing |
| Extent: | XIX, 767 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-256-02048-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004780177