Basic marketing: a managerial approach
Year of publication: |
1975 ; 5. ed.
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Authors: | McCarthy, Edmund Jerome ; MacCarthy, Edmund Jerome |
Publisher: |
Homewood, Ill. : Irwin |
Subject: | Marktforschung | Absatz | Absatzweg | Absatztechnik | Verbraucher | Absatzpolitik | Preisgestaltung | Handel | Produktgestaltung | Vereinigte Staaten | Marketingmanagement | Marketing management | Marketing |
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