Basic marketing : a marketing strategy planning approach
William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy
| Year of publication: |
2011 ; 18. ed., International student ed.
|
|---|---|
| Authors: | Perreault, William D. |
| Other Persons: | Cannon, Joseph P. (contributor) ; McCarthy, Edmund Jerome (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill Irwin |
| Subject: | Marketing. | Marketingmanagement | Marketing | Strategische Planung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | Getr. Zählung : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-122110-8 ; 0-07-352995-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008815460