Basic marketing : a marketing strategy planning approach
William D. Perreault, Jr., Ph.D. (University of North Carolina) ; Joseph P. Cannon, Ph.D (Colorado State University) ; E. Jerome McCarthy, Ph.D. (Michigan State University)
| Year of publication: |
[2014] ; 19th edition
|
|---|---|
| Authors: | Perreault, William D. ; Cannon, Joseph P. ; McCarthy, Edmund Jerome |
| Publisher: |
New York, NY : McGraw-Hill Irwin |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xl, 726, G-11 Seiten Illustrationen, Diagramme 29 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-07-802898-4 ; 0-07-802898-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013468910