Basic marketing research : a decision-making approach
Naresh K. Malhotra ; Mark Peterson
| Year of publication: |
2006 ; 2. ed.
|
|---|---|
| Authors: | Malhotra, Naresh K. ; Peterson, Mark |
| Publisher: |
Upper Saddle River, NJ : Pearson Prentice Hall |
| Subject: | Marketing research | Marketingforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XL, 631 S. : Ill., graph. Darst. 1 CD-ROM (12 cm) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-152542-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004857839