Basic strategies in international marketing
Kay Segler
| Year of publication: |
1986
|
|---|---|
| Authors: | Segler, Kay G. |
| Publisher: |
Mannheim : Univ. |
| Subject: | Absatz | Ausland | Internationales Marketing | International marketing |
| Extent: | 16 Bl., 9 S. graph. Darst. |
|---|---|
| Series: | Arbeitspapier / Institut für Marketing, Universität Mannheim. - Mannheim, ZDB-ID 1216155-X. - Vol. 43 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. Bl. 15 - 16 |
| ISBN: | 3-89333-041-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013416059