Basisstrategien im internationalen Marketing
Kay Segler
| Year of publication: |
1986
|
|---|---|
| Authors: | Segler, Kay |
| Publisher: |
Frankfurt/Main [u.a.] : Campus-Verlag |
| Subject: | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XVI, 338 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Thesis: | Zugl.: Mannheim, Univ., Diss., 1985 |
| Notes: | Literaturverz. S. 305 - 338 |
| ISBN: | 3-593-33768-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000698254