An exploration of Cava wineries : a resource-based approach
Abel Duarte Alonso
| Year of publication: |
2017
|
|---|---|
| Authors: | Alonso, Abel Duarte |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 29.2017, 1, p. 20-36
|
| Subject: | Marketing | History | Interviews | Marketing strategy | Spain | Qualitative | Strategy | International business | Conceptual/theoretical | Spanien | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Resource-based view | Befragung | Interview | Strategisches Management | Strategic management | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-11-2015-0050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011704094