Bayesian Statistics and Marketing
Year of publication: |
2003
|
---|---|
Authors: | Rossi, Peter E. ; Allenby, Greg M. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 22.2003, 3, p. 304-328
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | Bayesian Statistics | Decision Theory | Marketing Models | Critical Review |
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