"Be careful what you say" : the role of psychological reactance on the impact of pro-environmental normative appeals
Christos Kavvouris, Polymeros Chrysochou, John Thøgersen
| Year of publication: |
2020
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|---|---|
| Authors: | Kavvouris, Christos ; Chrysochou, Polymeros ; Thøgersen, John |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 113.2020, p. 257-265
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| Subject: | Normative appeals | Pro-environmental behaviors | Psychological reactance | Self-construal | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Werbepsychologie | Psychology of advertising | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.10.018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012230483