Beating the commodity trap : how to maximize your competitive position and increase your pricing power
Richard A. D'Aveni
| Year of publication: |
2010
|
|---|---|
| Authors: | D'Aveni, Richard A. |
| Publisher: |
Boston, Mass. [u.a.] : Harvard Business |
| Subject: | Konsumgut | Strategisches Management | Preispolitik | Wettbewerbsstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 194 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-422-10315-9 ; 1-422-10315-3 |
| Classification: | Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004949954