Beauty is truth : the effects of inflated product claims and website interactivity on evaluations of retailers' websites
Ana Dolores Franco Valdez, Alfonso Valdez Cervantes, Scott Motyka
| Year of publication: |
September 2018
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|---|---|
| Authors: | Franco Valdez, Ana Dolores ; Valdez Cervantes, Alfonso ; Motyka, Scott |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 90.2018, p. 67-74
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| Subject: | Website interactivity | Inflated ad claims | Elaboration likelihood model | Deceptive advertising | Website trust | Website evaluation | Inflation | Website | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.04.027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011881982