Becoming a consumer psychologist
Ashwani Monga, Rajesh Bagchi
| Year of publication: |
2019 ; 1 Edition.
|
|---|---|
| Authors: | Monga, Ashwani ; Bagchi, Rajesh |
| Publisher: |
New York : Routledge, |
| Subject: | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | Verbraucher | Consumers | Ostasien | East Asia |
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-351-06178-0 ; 1-351-06178-X ; 978-1-351-06176-6 ; 1-351-06176-3 ; 978-1-351-06175-9 ; 1-351-06175-5 ; 978-1-351-06177-3 ; 1-351-06177-1 ; 978-1-138-48085-8 ; 978-1-138-48084-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013182264