Becoming a consumer psychologist
Year of publication: |
2020
|
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Authors: | Monga, Ashwani ; Bagchi, Rajesh |
Publisher: |
New York : Routledge |
Subject: | Verbraucher | Consumers | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xvii, 142 Seiten |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-1-138-48084-1 ; 978-1-138-48085-8 ; 9781351061780 ; 978-1-351-06178-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
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