Consumer response to design variations in pay-what-you-want pricing
Year of publication: |
2019
|
---|---|
Authors: | Christopher, Ranjit M. ; Machado, Fernando S. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 5, p. 879-898
|
Subject: | Pay-what-you-want pricing | Pricing design | Price recommendations | Anonymity | Hurdle models | Preis | Price | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Produktdifferenzierung | Product differentiation | USA | United States | Theorie | Theory | Zahlungsbereitschaftsanalyse | Willingness to pay |
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