Behavioral alliance strategy
Year of publication: |
[2017]
|
---|---|
Authors: | Mellewigt, Thomas ; Bruhs, Sarah Maria ; Keller, Arne |
Published in: |
Collaborative strategy : critical issues for alliances and networks. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78347-957-3. - 2017, p. 152-160
|
Subject: | Behavioral approach | Strategische Allianz | Strategic alliance |
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