Behavioral economics and business
Year of publication: |
2015
|
---|---|
Authors: | Shefrin, Hersh |
Published in: |
The purpose of business : contemporary perspectives from different walks of life. - New York, NY : Palgrave Macmillan, ISBN 978-1-137-50322-0. - 2015, p. 193-227
|
Subject: | Verhaltensökonomik | Behavioral economics | Strategisches Management | Strategic management |
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