Behavioral economics and the analysis of consumption and choice
Year of publication: |
June-July 2016
|
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Authors: | Hursh, Steven R. ; Roma, Peter G. |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 582227-0. - Vol. 37.2016, 4/5, p. 224-238
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Subject: | Verhaltensökonomik | Behavioral economics | Konsumentenpräferenzen | Consumer preferences | Nachfrage | Demand | Kaufentscheidung | Purchase decision |
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