Hypothetical purchase task questionnaires for behavioral economic assessments of value and motivation
Peter G. Roma, Steven R. Hursh and Stanton Hudja
| Year of publication: |
June-July 2016
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|---|---|
| Authors: | Roma, Peter G. ; Hursh, Steven R. ; Hudja, Stanton |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 582227-0. - Vol. 37.2016, 4/5, p. 306-323
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| Subject: | Verhaltensökonomik | Behavioral economics | Markenwert | Brand equity | Fragebogen | Questionnaire | Selbstevaluation | Self-assessment | Konsumentenpräferenzen | Consumer preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.2718 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011586755