Behavioral effects of digital signage
Year of publication: |
2009
|
---|---|
Authors: | Burke, Raymond R. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 2, p. 180-185
|
Subject: | Handelsmarketing | Retail marketing | Einzelhandel | Retail trade | Werbung | Advertising | Werbewirkung | Advertising effects | Großbritannien | United Kingdom |
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