The third wave of marketing intelligence
Year of publication: |
2010
|
---|---|
Authors: | Burke, Raymond R. |
Published in: |
Retailing in the 21st century : current and future trends. - Berlin : Springer, ISBN 3-540-72001-4. - 2010, p. 159-171
|
Subject: | Einzelhandel | Retail trade | Handelsmarketing | Retail marketing | IT-gestütztes Marketing | Computer-assisted marketing | Konsumentenverhalten | Consumer behaviour |
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