Behavioral lessons form Flipkart's Big-Billion Day sale
Year of publication: |
2016
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Authors: | Jayakumar, Tulsi |
Published in: |
Competitiveness review : an international business journal incorporating Journal of global competitiveness. - Bingley [u.a.] : Emerald, ISSN 1059-5422, ZDB-ID 2473954-6. - Vol. 26.2016, 4, p. 453-475
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Subject: | Anchors | Behavioural influences | Biases | Big Billion Day sale | Discount sales | E-commerce | E-loyalty | E-retail | E-satisfaction | Flipkart | India | Loss aversion | Online sales | Utility | Indien | Online-Handel | Online retailing | Verkauf | Selling | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Salespeople | Electronic Commerce | Verkaufsförderung | Sales promotion | Absatz | Sales |
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