Behavioral Measures of Television Audience Appreciation
Year of publication: |
1998
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Authors: | Danaher, Peter J. ; Lawrie, Jennifer M. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 38.1998, 1, p. 54-65
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