Behavioral science concepts for analyzing the consumer
Herta Herzog
| Year of publication: |
1967
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|---|---|
| Authors: | Herzog, Herta |
| Published in: |
Readings in marketing : the qualitative and quantitative areas. - New York, NY : Appleton-Century-Crofts. - 1967, p. 187-195
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| Subject: | Verbraucher | Marktforschung |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Duncan, D. J.: Proceedings, Conference of Marketing Teachers from Far Western States. 1958 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002765824