Behavioural intention to use social networking mobile apps : the case of TikTok
Year of publication: |
2022
|
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Authors: | Goli, Mahendar ; Khan, Mohsin |
Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 29.2022, 1, p. 16-31
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Subject: | perceived ease of use | perceived enjoyment | narcissism | social influence | behavioural intention | uses and gratifications theory |
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