Behind the green curtain : constructing the green consumer with contemporary environmental advertising
Colleen Connolly-Ahern and Lee Ahern
| Year of publication: |
2013
|
|---|---|
| Authors: | Connolly-Ahern, Colleen ; Ahern, Lee |
| Published in: |
The Routledge companion to advertising and promotional culture. - New York [u.a.] : Routledge, ISBN 0-415-88801-8. - 2013, p. 420-434
|
| Subject: | Öko-Marketing | Green marketing | Fernsehwerbung | Television advertising | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010197427