Being a preferred customer of leading suppliers and its impact on supplier contribution to innovation
Year of publication: |
2012
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Authors: | Schiele, Holger ; Veldman, Jasper ; Hüttinger, Lisa |
Published in: |
Supply chain innovation for competing in highly dynamic markets : challenges and solutions. - Hershey, Pa. : Business Science Reference, ISBN 1-60960-585-3. - 2012, p. 269-289
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Subject: | Lieferantenmanagement | Supplier relationship management | Key-Account-Management | Key account management | Zufriedenheit | Satisfaction |
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Special issue: Customer attractiveness, supplier satisfaction and preferred customer status
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The impact of customer attractiveness and supplier satisfaction on becoming a preferred customer
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Hüttinger, Lisa, (2012)
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